The story behind the new Weldclass Logo

Date: 04-12-2020


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It starts in the early 1900s

When the forebears of the founder of Weldclass pioneered mechanical engineering in Australia, then later invented metal coating technologies that are still being used globally.

Examples of this work that remain standing, and in use today, include;

Historic Buildings at Sydney’s Olympic Park (Homebush) - remnants of what was the first mechanised abattoirs in Australia.

Site of Australias first mechanised abattoirs at Sydney Olympic park (Homebush) and part of the Weldclass brand story and legacy


 And the pipeline infrastructure powering Sydney’s water supply, via the Warragamba Dam project. 

Warragamba Dam project (Sydney Australia) and supply pipeline, a part of the Weldclass brand story and legacy



Fast-forward to today

And the same values that drove these pioneers still motivate us every day at Weldclass. 

The values of;

Using different and smarter thinking to solve customers' problems.

Doing what's best for all.

And helping everyone to do great work…. to be outstanding.



A need to refresh our brand identity

Due to an expanding distributor network and sustained growth, it became clear that we needed to refresh our brand identity.

When we reflected on the values that drove those pioneers, a new logo design emerged.



Notice the four, clear components of the Weldclass logo;

The letter 'W' - depicting Weldclass as a trusted supplier for every Welder & Metal Fabricator

The 'Star' - depicts the customer & the goal to help them - be outstanding

The 'World' - depicts world-class tools & equipment

The 'Welder's Spark' depicts our contribution to the success of every welding or metal fabrication project


Going forward

In the months ahead, you will see this brand evolution take shape on all Weldclass products and communications.

We're the same people, offering the same great market-leading products... with an even sharper focus on helping our customers succeed. 



We're not satisfied with standing still 

The new logo is not just a symbol of the values from past legacies that inspire us.

It's also a signal that Weldclass is committed to do whatever it takes to continually improve and fulfill our promise;

To help our customers Be Outstanding.  





Read more about Weldclass




  • Date: 16-01-2021
    David Rowe Rowe Engineering

    Outstanding product outstanding add keep up the great work really looking forward to your 2021 range
  • Date: 30-12-2020
    Marshall Ratcliff

    Top quality equipment at an affordable price
  • Date: 25-12-2020
    Gordon manning Manning Hydraulic and Pneumatic pl

    Haven’t seen any of your product ! If you have a dealer in Bayswater Melbourne I’d be interested in examining the equipment, for our welders!
  • Date: 23-12-2020
    David Adams Adams' Media Works

    My work is outstanding thanks to Weldclass. More than that you're Worldclass!
  • Date: 23-12-2020
    Ben The trailer shop

    Weldclass has never let me down always providing strong and long lasting equipment.
  • Date: 23-12-2020
    Wayne Lawson

    Clever, didn't see the Ws at first, makes more sense than a lot of corporate logos
  • Date: 23-12-2020
    matt Total Tools Sandgate

    New logo looks great. looking forward to working with you more in 2021
  • Date: 23-12-2020
    Stefan Luty All home and commercial building maintenance

    Well presented
  • Date: 23-12-2020
    Hamish Onslow

    I get the logic, but does anyone else think it looks like an award or star on a Xmas tree at this time of year?
  • Date: 04-12-2020
    Dave H

    I buy and use "Weldclass" products because top quality is important to me.
  • Date: 21-08-2020
    Brad Jacobs

    Simple and Clever. Job well done, it looks great! Cant wait to see the new welders and re branded stock roll in.
  • Date: 20-08-2020

    Nice video with a good presentation. Well done WC...
  • Date: 20-08-2020
    Jim Mudge

    Great Fresh looking Logo. Outstanding Guys
  • Date: 18-08-2020

    Following comments are from consumer surveys conducted by Weldclass through 2019/2020, as part of our brand refresh project.
  • Date: 18-08-2020
    Andrew L User of Weldclass products & brand survey respondent

    It’s uplifting. It shows you guys want your customers to be the best they can be. Everyone needs a little motivation every now and then.
  • Date: 18-08-2020
    Stuart G User of Weldclass products & brand survey respondent

    Outstanding. Love it. A big star made up of W's for Weldclass. The star stands out as you being a star class company.
  • Date: 17-08-2020
    Tim W User of Weldclass products & brand survey respondent

    Simple but effective & conveys the right product / business qualities. As a user, be the best you can be by using the best equipment you can. A tradie is only as good as his tools!
  • Date: 17-08-2020
    David L User of Weldclass products & brand survey respondent

    At first glance I could see a series of Ws. Looking a little closer I can see the STAR in the centre that is formed by the Ws. To me this represents a STAR Class of products.
  • Date: 17-08-2020
    Allen C User of Weldclass products & brand survey respondent

    Cleverly thought out. At first doesn't mean anything but upon scrutinizing....Lots of 'W's' making a centre star....1st class!
  • Date: 17-08-2020
    Anthony F User of Weldclass products & brand survey respondent

    Do not accept the average, strive for something outstandingly above the rest.
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