The story behind the new Weldclass Logo
It starts in the early 1900s
When the forebears of the founder of Weldclass pioneered mechanical engineering in Australia, then later invented metal coating technologies that are still being used globally.
Examples of this work that remain standing, and in use today, include;
Historic Buildings at Sydney’s Olympic Park (Homebush) - remnants of what was the first mechanised abattoirs in Australia.
And the pipeline infrastructure powering Sydney’s water supply, via the Warragamba Dam project.
Fast-forward to today
And the same values that drove these pioneers still motivate us every day at Weldclass.
The values of;
Using different and smarter thinking to solve customers' problems.
Doing what's best for all.
And helping everyone to do great work…. to be outstanding.
A need to refresh our brand identity
Due to an expanding distributor network and sustained growth, it became clear that we needed to refresh our brand identity.
When we reflected on the values that drove those pioneers, a new logo design emerged.
Notice the four, clear components of the Weldclass logo;
The letter 'W' - depicting Weldclass as a trusted supplier for every Welder & Metal Fabricator
The 'Star' - depicts the customer & the goal to help them - be outstanding
The 'World' - depicts world-class tools & equipment
The 'Welder's Spark' depicts our contribution to the success of every welding or metal fabrication project
In the months ahead, you will see this brand evolution take shape on all Weldclass products and communications.
We're the same people, offering the same great market-leading products... with an even sharper focus on helping our customers succeed.
We're not satisfied with standing still
The new logo is not just a symbol of the values from past legacies that inspire us.
It's also a signal that Weldclass is committed to do whatever it takes to continually improve and fulfill our promise;
To help our customers Be Outstanding.
Date: 21-Aug-2020Brad Jacobs
Date: 20-Aug-2020Jim Mudge
Date: 18-Aug-2020Andrew L User of Weldclass products & brand survey respondent
Date: 18-Aug-2020Stuart G User of Weldclass products & brand survey respondent
Date: 17-Aug-2020Tim W User of Weldclass products & brand survey respondent
Date: 17-Aug-2020David L User of Weldclass products & brand survey respondent
Date: 17-Aug-2020Allen C User of Weldclass products & brand survey respondent
Date: 17-Aug-2020Anthony F User of Weldclass products & brand survey respondent