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The story behind the new Weldclass Logo
Same people, same great products, with an even sharper focus…
The story behind the new Weldclass Logo
It starts in the early 1900s
When the forebears of the founder of Weldclass pioneered mechanical engineering in Australia, then later invented metal coating technologies that are still being used globally.
Examples of this work that remain standing, and in use today, include;
Historic Buildings at Sydney’s Olympic Park (Homebush) - remnants of what was the first mechanised abattoirs in Australia.
And the pipeline infrastructure powering Sydney’s water supply, via the Warragamba Dam project.
Fast-forward to today
And the same values that drove these pioneers still motivate us every day at Weldclass.
The values of;
Using different and smarter thinking to solve customers' problems.
Doing what's best for all.
And helping everyone to do great work…. to be outstanding.
A need to refresh our brand identity
Due to an expanding distributor network and sustained growth, it became clear that we needed to refresh our brand identity.
When we reflected on the values that drove those pioneers, a new logo design emerged.
Notice the four, clear components of the Weldclass logo;
The letter 'W' - depicting Weldclass as a trusted supplier for every Welder & Metal Fabricator
The 'Star' - depicts the customer & the goal to help them - be outstanding
The 'World' - depicts world-class tools & equipment
The 'Welder's Spark' depicts our contribution to the success of every welding or metal fabrication project
Going forward
In the months ahead, you will see this brand evolution take shape on all Weldclass products and communications.
We're the same people, offering the same great market-leading products... with an even sharper focus on helping our customers succeed.
We're not satisfied with standing still
The new logo is not just a symbol of the values from past legacies that inspire us.
It's also a signal that Weldclass is committed to do whatever it takes to continually improve and fulfill our promise;
To help our customers Be Outstanding.
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Simple and Clever. Job well done, it looks great! Cant wait to see the new welders and re branded stock roll in.Date: 21-Aug-2020Brad Jacobs -
Nice video with a good presentation. Well done WC...Date: 20-Aug-2020Lawrie -
Great Fresh looking Logo. Outstanding GuysDate: 20-Aug-2020Jim Mudge -
Following comments are from consumer surveys conducted by Weldclass through 2019/2020, as part of our brand refresh project.Date: 18-Aug-2020Weldclass -
It’s uplifting. It shows you guys want your customers to be the best they can be. Everyone needs a little motivation every now and then.Date: 18-Aug-2020Andrew L User of Weldclass products & brand survey respondent -
Outstanding. Love it. A big star made up of W's for Weldclass. The star stands out as you being a star class company.Date: 18-Aug-2020Stuart G User of Weldclass products & brand survey respondent -
Simple but effective & conveys the right product / business qualities. As a user, be the best you can be by using the best equipment you can. A tradie is only as good as his tools!Date: 17-Aug-2020Tim W User of Weldclass products & brand survey respondent -
At first glance I could see a series of Ws. Looking a little closer I can see the STAR in the centre that is formed by the Ws. To me this represents a STAR Class of products.Date: 17-Aug-2020David L User of Weldclass products & brand survey respondent -
Cleverly thought out. At first doesn't mean anything but upon scrutinizing....Lots of 'W's' making a centre star....1st class!Date: 17-Aug-2020Allen C User of Weldclass products & brand survey respondent -
Do not accept the average, strive for something outstandingly above the rest.Date: 17-Aug-2020Anthony F User of Weldclass products & brand survey respondent